When printing variable data letters you can have 3 choices. Variable data black and white, Variable data color or pre-printed color with variable data black and white text.
	Variable data black and white is the most common and least expensive.
	Variable data color is the most expensive but has the most impact due to the high degree of personalization that can be created.
	Pre-print with black and white gives a mail piece some color and can make some important points to stand out.